De’Longhi PrimaDonna Soul

To launch De’Longhi’s latest luxury automatic coffee machine - PrimaDonna Soul we created a super cute AFFOGATO Piaggio and teamed up with ice cream impressario Giapo to dish up a signature serve – the Pick-Me-Up Affogato. Velvety smooth coffee and hazelnut icecream. The Piaggio hit the streets of Auckland and consumers were able to text in keyword De’Longhi to win the opportunity for the Piaggio to turn up to their workplace and treat their colleagues. This simple mechanism was a winner.

Client: De’Longhi NZ

PR : MSL NZ Ltd

Collab: Giapo